8 hyperlocal content ideas that’ll show you’re the local expert

Optimizing your digital marketing is an effective way to reel in more business — and creating engaging content is the first step. Here are a few ways you can create valuable, hyperlocal content that’ll help you stand out from your competitors. Continue reading

How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

Dear Marketing Mastermind: How can media make you the go-to local expert?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christ… Continue reading