LucidPress rebrands, hoping to hit the Marq with new name

LucidPress is now called Marq, and it hopes the new name will better communicate the company’s ability to produce, control and publish marketing content. Continue reading

Realogy Expansion Brands CMO: Don’t fall for this marketing trap

Realogy’s Jennifer Marchetti shares what it’s like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller. Continue reading

4 tips to win repeat business and avoid ‘ghosting’ clients

Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading

4 tips to win repeat business and avoid ‘ghosting’ clients

Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading

WATCH: How to create a compelling experience for your clients through marketing

From prospecting new listings to holding open houses or client appreciation events, creating an experience for your customer has never been more important. At Inman Connect Las Vegas, two experience experts talked about how you can apply this practice … Continue reading

Better Homes and Gardens perks extended to BHGRE clients

For a $10 yearly fee, Better Homes and Gardens Real Estate agents can provide clients with access to Better Homes and Gardens magazine’s Insider program. Continue reading

BHGRE teams with Homespotter to offer free social media tool

Better Homes and Gardens Real Estate is partnering with digital real estate marketing company Homespotter to launch a free branded social media marketing tool for BHGRE agents. Continue reading