Do luxury agents deserve VIP treatment from brokers?

The problem for this broker? How do you balance winning recruitment perks with the optics of favoritism when wooing a rock-star luxury agent? Anthony Askowitz lays out the dilemma in this agent-broker perspective. Continue reading

Julian Johnston on leading a team to help others succeed

Julian Johnston wasn’t always a natural team leader, but his strong work ethic has helped make him the No. 1 Realtor in Miami Beach and his team the No. 7 small team by sales volume, according to RealTrends. Continue reading

Celebrity agent Kelly Bensimon launches team at Douglas Elliman

The former “Real Housewives of New York City” star and her six-person team will mostly operate in New York City, the Hamptons and South Florida. Continue reading

QUIZ: How good is your luxury marketing? Test your skills

Whether you’re just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test. Continue reading

Want to excel at luxury? 8 client types every agent should be prepared for

When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want. Continue reading

To get rich in real estate, you have to understand 1 simple reality

Most salary surveys will tell you that the average salary for a real estate agent in the U.S. is just $40,000 a year. Continue reading

How to throw the best soirée your luxury clients will ever attend

Four leading luxury agents from across the nation shared their best advice for hosting a luxury client event that’ll make you the talk of the town and explain why adding value is the most important aspect of a successful soirée.  Continue reading