Zillow misses on Q3 earnings, hires new CFO

Zillow posted a net loss of $492,000 in the third quarter of 2018, much lower than its more than $9 million loss in the same quarter of last year, according to its third-quarter earnings report. Revenue for the real estate technology giant was up 22 pe… Continue reading

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading

Is Zillow scanning your Gmail for leads?

A real estate agent was recently shocked and confused to learn that Zillow’s Premier Agent app was pulling manually entered leads from her Gmail account and prompting her to call leads she generated on her own.  Continue reading

Zillow Offers will launch in Charlotte and Raleigh this winter

The expansion to these two North Carolina cities also puts Zillow’s nascent but quickly expanding homebuying and reselling program up against competing “iBuyers,” namely Knock and Opendoor.  Continue reading

New lead generation scams on the rise, Zillow warns in an email

Zillow is warning real estate agents to be on the lookout for a scammer trying to take money in exchange for leads, posing as the real estate tech giant. Continue reading

Zillow gets into the leads referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs. Continue reading

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading