Tag Archives: Realtor.com

Agents reap the spoils of new technology, not consumers

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In real estate, innovations in technology have ignored the consumer. Instead, agents get clever digital marketing tools and backend applications. Continue reading →

Zillow gets into the leads referral business

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The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs. Continue reading →

How realtor.com just got way better at lead conversion

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News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way. Continue reading →

WATCH: What are realtor.com’s thoughts on holding back data?

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Suzanne Mueller, senior vice president of industry relations at Move/realtor.com, takes the stage at Inman Connect San Francisco to share her perspective on where data goes and where realtor.com leverages that data. Continue reading →

Here’s how much parents are spending to live near the best schools

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According to data from home search portal realtor.com, homebuyers in California, New York and Washington state are spending well above their area’s median sales price to live within a mile of a school with a GreatSchools rating of 8 or higher. Continue reading →

Stevie Ray Vaughan’s childhood home sells for less than $160,000

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A house that just sold for less than $160,000 has a rich history — it’s the childhood home of legendary blues guitarist Stevie Ray Vaughan. Continue reading →

Why we spend an astronomical $125,000 on lead gen a month

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Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading →

EXPOSED: A new Zillow leads scam looks strangely familiar

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Knowing that real estate agents will pay good money for leads on a sale, fraudsters are now sending out fake ads on social media to make a quick buck. Continue reading →