From fringe to forefront? What agent ‘steering’ will look like now

A survey of hundreds of real estate agents suggests that “steering” based on commissions used to be rare. After the Aug. 17 deadline, it may become ubiquitous — but with buyers in the driver’s seat. Continue reading

NAR settlement still an enigma for some ahead of big Aug. 17 deadline

Last week, the brightest minds in real estate converged at Inman Connect to set agents, brokers and MLS members straight on the finer points of the new rules taking effect in less than two weeks. Continue reading

Ed Zorn to the real estate industry: Get rid of commission-sharing now

The attorney and broker dives into the nuances of seller concessions, steering, buyer agents’ jobs, and avoiding future antitrust trouble ahead of his appearances at Inman Connect Las Vegas. Continue reading

Will your chatbot get you canceled? 10 AI questions to ask

Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business. Continue reading

NAR says settlement ‘eliminates’ steering. Plaintiffs issue warning

Plaintiffs’ lawyer Michael Ketchmark vowed legal action to enforce deal: “Anyone who thinks they can send a few emails or bury their head in the sand and avoid the application of the law is wrong.” Continue reading

8 fair housing terms every agent should know

Keller Williams’ Julia Lashay Israel offers a glossary to help you navigate the complex landscape of fair housing regulations and provide fair and equal service to all clients. Continue reading

Guidance or steering? Red flags of giving professional advice

Understanding the difference between steering and providing thoughtful and meaningful advice and guidance to clients is essential for navigating the future of real estate, mega team leader Carl Medford writes. Continue reading

What should I tell clients? Question leads to free-for-all at NAR midyear

May 6 remarks from Anthony Lamacchia spurred at least one NAR midyear attendee to leave the MLS Forum in protest, others to hurl steering accusations, and NAR’s senior counsel to intervene. Continue reading

April is Fair Housing Month. How to handle a sensitive topic with grace

As real estate professionals, we are often our clients’ first and sole trusted advisers, writes Dr. Lee Davenport. It’s key that we proactively “school” them on what fairness in real estate looks like. Continue reading

Moehrl attorney: Market shift after NAR settlement ‘will take time’

Robby Braun, partner at Cohen Milstein Sellers & Toll, addresses “misconceptions” about the NAR deal’s impact and says Realtors who try to ignore the changes “will get left behind.” Continue reading