Tag Archives: technology

Find more online leads with this new banner ad campaign solution

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A new entry to the industry, My Digital Advertising helps agents target online home shoppers via keyword searches and digital ads. Continue reading →

Innovate or die: 11 ways agents should shake up their businesses

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Given how many tech-focused real estate companies are launching and debuting new features and business models, agents on the ground don’t need to worry about innovating themselves, right? Wrong. Continue reading →

Zillow is showing its own listings first for some users

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In Phoenix and Las Vegas, Zillow appears to have tested the prioritization of its own listings above others on its website, according to an analysis by Inman. Continue reading →

Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

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In a presentation at Inman Connect, real estate consultant Michael DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.” Continue reading →

Consumers want an Amazon-like experience when closing

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Consumers who are used to being able to buy things with a single click want a similar experience when purchasing real estate — and they’re pushing the industry to innovate in complex areas that have long resisted disruption. Continue reading →

Bain Capital execs: iBuyers are foes of brokers and homebuyers

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Merritt Hummer, a principal at Bain who spoke with Harris and during a second Inman Connect session Friday, also painted iBuyers as antagonists to consumers themselves. Continue reading →

What you need to know about platforms — and why they matter

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Keller Williams Director of Innovation Adi Pavlovic spoke Thursday at Inman Connect, explaining what a platform is and why it matters for real estate pros. Continue reading →

Agents need to consider their vendors’ data protections

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As agents move their work online and market themselves as digital service providers, they need to consider what happens to the data they share. Continue reading →