Keller Williams scoops up second Arizona-based indie of 2023

Twelve-year-old independent brokerage Tru Realty has joined Keller Williams, according to an announcement on Thursday. Tru Realty has generated $450.6 million in sales volume since 2021. Continue reading

Tech explosion could drive renaissance for indie brokerages

As billions flow into proptech, indie brokerages can thrive by seeking out solutions that keep agents focused on their clients. Continue reading

As small brokerages grow, time for a tier between indie and franchise

Indie brokerages are nimble and growing, prompting real estate insiders who took the stage at Inman Connect New York to call for a new category as their market share increases. Continue reading

WATCH: The race to the consumer

Seasoned executives from three brokerages give ideas on how to best service agents and the consumer onstage at Inman Connect New York. Continue reading

Tru Realty CEO reveals the secret to picking tech vendors as an indie

Sarah Richardson chats with Inman about staying competitive, choosing from a wide array of tech vendors and the importance of building a strong agent culture. Continue reading

WATCH: How indie brokers are using iBuyers to compete

More and more so-called iBuyers are popping up everywhere. Even some independent brokerages are getting in on the game. Find out how two brokers are incorporating iBuyers into their businesses straight from the Inman Connect Las Vegas stage. Continue reading

Homeward CEO: ‘Opendoor and Redfin will look like the same company in 5 to 10 years’

Tim Heyl, a mega agent with Keller Williams and a budding tech entrepreneur, argues that the residential real estate industry’s business model is going in two directions, and that successful firms don’t want to be caught in the middle. Continue reading

Indie brokers are getting in on the iBuyer game. Can they compete?

In a panel at Inman Connect, Tru Realty CEO Sarah Richardson said her iBuyer division now uses 12 callers to make 40,000 calls to homesellers a week. Continue reading