How Brad McCallum created a winning YouTube marketing plan

Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide. Continue reading

5 ways AI can revolutionize your real estate marketing

Embrace the future, writes Salt Lake City broker Belladonna Riso, and get ready to position yourself as a forward-thinking, tech-savvy expert in the industry with the power of AI. Continue reading

Procrastinate much? 7 things agents have put off far too long

Will you be ready when the market takes off again? The answer to that question, Jimmy Burgess writes, depends on whether you act now to prepare or continue to put off the things you know you need to do in your business. Continue reading

WATCH: 4 video strategies I used to navigate the last downturn

Consistently creating and posting your video content on social media helps you stand out and make an impact in your market. Continue reading

5 types of Realtor videos that put passive prospecting on autopilot

Video is the most impactful place for you to spend your marketing dollars. Jimmy Burgess helps you ensure you’re doing it right with five types of video designed to get you noticed. Continue reading

Action! CRMLS adds video manager WellcomeMat as partner

WellcomeMat helps agents organize, publish and analyze video content performance. California Regional MLS welcomed the marketing add-on as a proptech partner. Continue reading

Glennda Baker’s recipe to shine on social media with short-form video

Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than three years. Continue reading

TriangleMLS, WellcomeMat: Video is the new photo in real estate

The largest multiple listing services in one of the nation’s most sought-after home markets is now helping its members market themselves through video. Continue reading

23 video content ideas every real estate agent should make in 2023

Whether you’re going all in on video in 2023 or creating your first, these 23 video content ideas from Jimmy Burgess will get you in front of more potential clients, position you as the local expert and get your creative juices flowing. Continue reading

Property Tour AI bets on virtual agents as tour guides: Tech Review

Property Tour AI is a marketing tool that uses computer-generated “agents” as property presenters. The on-screen avatar hosts the video tour, reciting a script of highlights and features. Continue reading