I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading

Why real estate lawsuits are increasing in 2023: The Real Word

This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign.
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23 ways to turn one listing into multiple transactions

There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading

How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

Cardone says REI will ‘save housing’: The Real Word

This week, Byron Lazine and Nicole White discuss the latest from Gary Keller, Grant Cardone’s market predictions and little things that undermine real estate businesses.  Continue reading

23 TikTokers you should be following in 2023

Whether you’re looking for inspiration to get out there and conquer your day or looking to improve your real estate content on TikTok, here are some of the best real estate-related follows on the platform. Continue reading

Are couples moving in together just to save money? The Real Word

This week, Byron Lazine and guest host Lisa Chinatti discuss the tax on single renters, agent dress codes and the state of inflation in Left, Middle, Right.  Continue reading

TriangleMLS, WellcomeMat: Video is the new photo in real estate

The largest multiple listing services in one of the nation’s most sought-after home markets is now helping its members market themselves through video. Continue reading

Should you buy down your mortgage? The Real Word

This week, Byron Lazine and Nicole White are talking about buying down mortgages, investing in your real estate business and keeping up with current events on The Real Word. Continue reading