Hurricane Florence is aimed at $1 trillion worth of real estate

As has been the case in recent catastrophic hurricane events, most recently Hurricane Harvey’s 2017 landfall in Houston, most of the fear is rooted in the impact of flooding, a result of hours of prolonged downpours swelling rural and municipal bodies … Continue reading

Zillow gets into the leads referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs. Continue reading

Opendoor announces game-changing brokerage acquisition

The well-funded San Francisco startup is buying the discount brokerage Open Listings, giving it real estate agents and a powerful new tech platform Continue reading

Zillow Offers officially launches in Atlanta

Zillow Offers is launching Monday in Atlanta. It’s the third market for the neophyte direct-to-consumer home buying and selling program, which launched in Phoenix back in April of this year. Continue reading

Affording a home mortgage hasn’t been this difficult since 2009

And though still well below the historical average of 21.2 percent, the income-to-mortgage ratio has not been this high since 2009, in the wake of the financial crisis (leading up to it, the income-to-mortgage ratio spiked past 20 percent). Continue reading

Keller Williams acquires app company SmarterAgent to compete with Zillow, Redfin

Keller William’s decision to acquire SmarterAgent was a defensive move against tech distributors in the industry, Team said. Founded a decade ago by brothers Brad and Eric Blumberg in Philadelphia, SmarterAgent hands Keller Williams a team of 31 mobile… Continue reading

Move nabs another brokerage license with Opcity acquisition

Opcity has a brokerage license in its home state of Texas, but the company does not represent homebuyers or sellers and that will not change after the acquisition, according to Move and Opcity. Continue reading

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading