How should ISAs be compensated? Here’s what you should know

Inside sales agents are the front line of your real estate company, and it is their responsibility to keep a steady flow of new business coming in through the door. Here’s what you need to know about designing a proper compensation model for ISAs. Continue reading

The best advice I’ve ever received about luxury customer service

As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients wit… Continue reading

Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading

A company founded and built on human potential

People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only … Continue reading

Luxury Agent Spotlight: Sam Real

Engel & Völkers advisor Sam Real works in the shadow of the Hollywood sign. His Beverly Hills market is the epitome of luxury. But do not let the elegance fool you. Nobody works harder than he does. Continue reading

WATCH: Building a successful business model fast

Listen in to this ICNY discussion to find out how this successful brokerage took a look around the industry with fresh eyes and decided to adjust its business model for even better results. Continue reading

5 ways agents can accidentally break rules and face fines

In an industry replete with regulations, you might find yourself facing hefty fines for rules you were unaware of or simply forgot about. Here are five ways agents get fined that can hamper their bottom line. Continue reading

WATCH: What’s attractive to venture capitalists in 2019?

Buyers are competing with iBuyers, as well as investors, who want to buy and rent out homes. Bain Capital’s Merritt Hummer says her top trend is iBuyers, but from a perspective of empowering the homebuyer. Learn more about what venture capitalists are … Continue reading