This brokerage management software wants to streamline your business

Zipi is a back-office administration software platform for brokers to manage deals and agent financials. The latest iteration of Zipi is even more heavily focused on brokerages and provides a highly versatile and granular user experience for brokers to… Continue reading

3 rules every agent should follow

To thrive in the real estate industry, you will need to succeed in your ability to interact with people and build strong bonds — that means always being honest, owning up to your mistakes and always doing your best for your clients (and yourself). Put … Continue reading

Stop buying leads! Go with this proven prospecting method instead

Sick of spending thousands monthly on low-converting leads, veteran agent James Festini decided to cut them out of his business entirely. Here’s how he generates up to 25 qualified leads per week for free. Continue reading

Prospector, networker, converter, marketer: What’s your strength?

Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading

Lesson Learned: Get out of your comfort zone, and lather, rinse, repeat

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, it’s Northern Virginia broker Karen Wenner Cooper. Continue reading

Future-proof your business using lead management strategies

The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.” Continue reading

Low-cost, high-impact marketing with video

“What do Christmas decorations have to do with real estate?” asked Chrissie Wright. “Connection and engagement,” she said, answering her own question. “And it has everything to do with letting our community get to know us and trust us.” Continue reading

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out … Continue reading

You’re fired! 10 tips to prevent clients from giving you the ax

To help you avoid the nightmare of getting fired, we’ve compiled a list of 10 commonly overlooked situations that can frustrate clients and lead them to sever your relationship and how to handle them. Continue reading

Compass CEO reveals more ambitions to be real estate’s ‘one-stop shop’

Compass CEO Robert Reffkin believes the real estate industry is experiencing a “Netflix versus Blockbuster moment,” and he wants his company to emerge as a one-stop shop that provides all services associated with moving. Continue reading