AI now complete with built-in stereotyping

If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing. Continue reading

11 red flags that you’re getting off track in your real estate business

It is possible to tell when your real estate business is going off-course before it’s too late. By keeping your fingers on the pulse of your business, you can evaluate often and adjust your course. Continue reading

The luxury key for 2023? Maintain relationships and ‘be obsessed’

“We are really not in the real estate business…We’re in the relationship business,” said luxury broker Dolly Lenz at the final session of Inman Connect New York on Thursday. Continue reading

PLACE’s Chris Suarez: ‘We need that Day-1 vibe today’

According to Chris Suarez, who spoke at Inman Connect New York on Wednesday, the “Day-1” mindset should be applied by real estate professionals if they want to stay competitive.  Continue reading

Why top agents see market shifts as an opportunity to shine

At Inman Connect New York on Wednesday, Dana Cadena, Kathy Helbig-Strick and Phillip Salem offered tips for making the transition from a seller’s market to a buyer’s market. Continue reading

Real estate coach John Cheplak on reaching clients: ‘Go deep, not wide’

When it comes to reaching your clients, old and new, it’s all about going deep, not wide, according to real estate coach John Cheplak, who spoke at Inman Connect New York on Thursday. Continue reading

Federal court rules in favor of NAR in longtime DOJ probe

District court judge sets aside DOJ demand for information from the NAR on buyer broker commission and pocket listing rules. Continue reading

Keller Williams President Marc King on how to thrive in a downturn

The 2008 downturn nearly drove Marc King into bankruptcy. At Inman Connect New York on Thursday, he shared the steps he learned about avoiding financial ruin and instead growing Continue reading

Ryan Serhant: Interactive media is the next big thing in real estate

At Inman Connect on Thursday, the SERHANT. CEO dished with Inman’s Lockhart Steele on the rise of artificial intelligence, ChatGPT, virtual worlds and a more inclusive real estate industry. Continue reading