Using paid leads? Here’s the FCC change you need to know now

Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading

Mexicali becomes a tiny home capital with new Samara factory

The accessory dwelling unit startup launched in 2022 by an Airbnb cofounder announced this week that it is taking its manufacturing operations in-house. Continue reading

How far would you go to protect your buyer clients? The Download

The Consumer Federation of America, an industry watchdog, says that the buyer agreements you’re depending on are woefully inadequate to properly protect homebuyers. Continue reading

‘Selling the Hamptons’ is back — and the competition is fierce

Two new cast members make their entrance in Season 2 of “Selling the Hamptons,” which premieres on Max on Friday. Season 1 vets Bianca D’Alessio and Peggy Zabakolas told Inman the newbies are ready to ruffle some feathers. Continue reading

Millennials and Gen Z rack up credit card balances amid sky-high interest rates 

In November 2023, 56% of Gen Z and 69% of millennials said they were concerned about the current state of the economy, driven largely by inflation, rising interest rates and high debt levels. Now, threats of the Fed not cutting rates at all this year, could put many Gen Z and millennials’ finances in jeopardy.   […] Continue reading

Here’s how Zillow’s new ‘super app’ is driving revenue growth: DelPrete

Zillow is diversifying its revenue along the transaction — what it calls its super app — and is outperforming a depressed market, Mike DelPrete writes. Continue reading

Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

9 post-Sitzer questions we still don’t have answers to

Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background before we knew what Sitzer | Burnett was, they illustrate the work that remains to be done. Continue reading

Try these 7 budget-friendly lead sources with no upfront fee

In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading