Recent headlines have been filled with news of layoffs, but look closer, writes author and executive Joe Rand. The companies where layoffs are occurring are wholly unrepresentative of the real estate industry and don’t represent a major trend. Continue reading
There was a lot of evidence at Inman Connect New York that the large incumbent real estate companies are evolving to cope with the new disruptors on the scene. Here’s how. Continue reading
Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead, agents provide a cookie-cutter approach to standardized service with the … Continue reading
When meeting with new clients, take a page from other service industries, and focus on their needs first before you launch into a pitch. That way, you can tailor it to clients’ specific needs and win their trust along the way. Continue reading
Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business. Continue reading
Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists. Continue reading
Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists. Everyone needs a great agent. Here’s what you need to do to shift that mindset in your clients. Continue reading