Austin broker Lara Gabriele is developing HomeWayz, a system to help small brokers compete with the tide of “agent-displacing” third-party products, that will debut at Inman Connect Las Vegas. Continue reading
The Zillow-killer is not at the CEO level, the brokerage level or the national level. It’s not the next big app, a better CRM or automated lead generation. Find out how to truly compete and endure here. Continue reading
In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, Destin Realtor Paige Peterson shares how she learned to listen to her inner voice. Continue reading
Technology has always played a key role in the success of real estate agents. Today, smart real estate agents proactively seek out new technologies and other solutions to give them an advantage even in a highly competitive market. Continue reading
It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler. Continue reading
Video may once have been considered a flashy “extra” in your real estate marketing plan, but those days are long gone. Thanks to real estate websites and mobile apps, home buyers now play a major role in driving their own home search. Continue reading
Will you lower your commission? Do I really need a real estate agent? Find out the most diplomatic and convincing responses to these and a number of other cringe-worthy questions that get thrown at you day after day. Continue reading
What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools and apps? What do these things cost, and what are the advantages? Continue reading
A lot has been written about how to prep first-time buyers, but when it comes to giving sellers advice, not so much. In addition to the usual home-prep and for-sale advice, here are 12 tips for first-time sellers that’ll help quell their fears. Continue reading
Indie brokers Vanessa Bergmark, Red Oak Realty; Amy Bayer, Porchlight; and Mike Schneider, First, join together onstage to discuss the most important takeaways from Inman Connect New York’s Indie Broker Connect. Continue reading