New BoomTown features are more of the same — easy and effective

BoomTown’s new Marketing Central and Success Assurance features show that the popular software product isn’t slowing down. Continue reading

OutboundEngine gets social with automated ad campaigns

Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents. Continue reading

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading

Instagram Stories bring new life to listings

Video may once have been considered a flashy “extra” in your real estate marketing plan, but those days are long gone. Thanks to real estate websites and mobile apps, home buyers now play a major role in driving their own home search. Continue reading