Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as w… Continue reading
Inside sales agents are the front line of your real estate company, and it is their responsibility to keep a steady flow of new business coming in through the door. Here’s what you need to know about designing a proper compensation model for ISAs. Continue reading
As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients wit… Continue reading
Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading
Hear from a successful city agent and a small-town agent as they compare notes on everything from getting leads and listings to marketing tactics. Continue reading
People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only … Continue reading
Engel & Völkers advisor Sam Real works in the shadow of the Hollywood sign. His Beverly Hills market is the epitome of luxury. But do not let the elegance fool you. Nobody works harder than he does. Continue reading
Listen in to this ICNY discussion to find out how this successful brokerage took a look around the industry with fresh eyes and decided to adjust its business model for even better results. Continue reading
In a shifting market, how do you remain relevant and get yourself in front of current and potential clients? Led by moderator Valerie Garcia, hear from agents Katie Clancy, Judy Weiniger and Richard McDonough about how they do just that. Continue reading
In an industry replete with regulations, you might find yourself facing hefty fines for rules you were unaware of or simply forgot about. Here are five ways agents get fined that can hamper their bottom line. Continue reading