Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

Want to be a more effective real estate leader? Learn how to coach

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ERA Real Estate President Alex Vidal writes that agents are the true heroes in real estate. Leaders need to understand that and support them if they want to get better results. Continue reading →

New rules for scoring mortgage borrowers coming in Q4 2025

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Fannie and Freddie’s federal regulator wants lenders to synchronize adoption of bi-merge credit reporting with more inclusive FICO Score 10T and VantageScore 4.0 scoring models. Continue reading →

Zillow teams up with Howard Hanna to offer Listing Showcase

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The technology platform is designed to improve marketing for listings. Now, Howard Hanna agents will get to exclusively offer the tool to their clients in Pittsburgh and Cleveland. Continue reading →

Latest inflation numbers give mortgage rates some room to fall

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A key Fed inflation metric, the PCE price index, continues to drop toward the Fed’s 2 percent inflation target, falling from 2.6 percent annual growth in December to 2.4 percent in January. Continue reading →

Century 21 expands presence in South Florida with woman-owned firm

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Century 21 has expanded its presence in South Florida with Soflo Home Realty, a six-year-old woman-led brokerage in Delray Beach. Broker-owner Roberta Lucas and her 15-agent team serve buyers and sellers across Broward, Miami and Palm Beach counties. Continue reading →

Warren Buffett: ‘You want a bad number’ to get good market news

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In 2010, the Berkshire Hathaway Inc. CEO said that fewer housing starts can help lay the foundation for a more balanced market down the line. His own company’s recent investments in home builders show commitment to that principle. Continue reading →

Building a lasting personal brand: What you need to know

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In this week’s Inman Access class, industry experts sit down to discuss personal branding, the importance of being authentic and proven strategies to level up your marketing game. Continue reading →