Tag Archives: agent value

We asked ChatGPT about agent value. Its answers may surprise you

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ChatGPT answered questions about the value a real estate agent has and about how real estate commissions work. Do you agree with its answers? Continue reading →

Post-Sitzer, the opinion of 8 people doesn’t diminish agent value

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According to coach Darryl Davis, the opinion of eight people doesn’t prove anything about the reality of our industry. By staying positive, keeping perspective and being proactive, real estate agents can continue to demonstrate their worth. Continue reading →

Buyers ‘very unaware’ of how homebuying works: WAV Group

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The 2024 survey, entitled, “How buyers feel about working with agents” gleaned its results from 340 homeowners who purchased within the last three years. It asked a range of questions of its subjects, one being how much time they believe their represen… Continue reading →

Commission compression depression? 4 steps to ease the pain

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Do your clients focus on price or potential? Whether it’s your commission or their home price, their attitude will make all the difference. Continue reading →

Gen Zers see ‘green homes’ in their searches, says RE/MAX study

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Amid an economic landscape in flux, homebuyers and sellers continue to want expert advice from real estate agents while looking to prepare for the future, and for Gen Z that means finding “green homes,” according to RE/MAX. Continue reading →

RE/MAX launches ad campaign highlighting the agent’s value

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With the tagline, “The right agent can lead the way,” the campaign includes broadcast spots and digital assets that emphasize RE/MAX agents as experienced real estate professionals equipped to help consumers through any market. Continue reading →

The real reason sellers shop by lowest commission

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A homeowner who’s shopping based purely on price isn’t convinced that real estate agents are worth the money, which is why it’s so important that we show them why they are. Here’s the best way to approach the conversation. Continue reading →

3 ways agents can help today’s savvy, educated buyers and sellers

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Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. However, nothing can replace the expertise and knowledge of an experienced agent. Here’s why. Continue reading →

Trulia co-founder Pete Flint tells agents to ‘lean into’ transaction revolution

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During Connect Now, Trulia co-founder and NFX Managing Partner Pete Flint explained what agents must do to stay relevant during the transaction revolution. Continue reading →

Are real estate agents obsolete?

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Many consumers don’t trust real estate agents and will always be on the hunt for ways to buy and sell without our help. If we don’t seize every opportunity we have to effectively communicate our value, we will become obsolete — and in the eyes of some,… Continue reading →