Need Benjamins – Page 334 – It's All About Them

For a better buying experience, agents should look to Warby Parker

By Taylor Anderson | January 23, 2024 - 6:25 pm |January 23, 2024 Uncategorized

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Consumers today are accustomed to connecting with products they buy before ever stepping outside of the house. Continue reading →

Closing gifts are no longer enough to win repeat clients

By Marian McPherson | January 23, 2024 - 6:16 pm |January 23, 2024 Uncategorized

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During Inman Connect New York, Client Giant founder Jay O’Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy. Continue reading →

Lofty’s new AI Assistant reveals itself at Inman Connect

By Craig C. Rowe | January 23, 2024 - 5:46 pm |January 23, 2024 Uncategorized

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Technology company Lofty leveraged the energy of Inman Connect New York to roll out Lofty Assistant, an artificial intelligence-backed automation designed to enhance how users interact with its primary CRM and marketing solution. Continue reading →

Collabra and Bright MLS team to give agents ad tech

By Jim Dalrymple II | January 23, 2024 - 5:14 pm |January 23, 2024 Uncategorized

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Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading →

‘Don’t ask it for the concept’: The limits of AI in real estate marketing

By Daniel Houston | January 23, 2024 - 4:12 pm |January 23, 2024 Uncategorized

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Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading →

Train ChatGPT with client values for AI-powered content in 2024

By Lillian Dickerson | January 23, 2024 - 4:04 pm |January 23, 2024 Uncategorized

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Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024. Continue reading →

Virginia landlord arrested for racial discrimination, rampant fraud

By Ben Verde | January 22, 2024 - 10:41 pm |January 22, 2024 Uncategorized

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David Merryman is accused by federal prosecutors of subjecting his Black tenants to violence and racist slurs. Continue reading →

NYC has approved 22% of STR applications under new law

By Ben Verde | January 22, 2024 - 8:40 pm |January 22, 2024 Uncategorized

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Nearly five months after new regulations took effect, NYC has ruled on 90 percent of applications from would-be short term rental hosts. Continue reading →

Alec Baldwin’s latest starring role? His own Hamptons listing video

By Lillian Dickerson | January 22, 2024 - 5:16 pm |January 22, 2024 Uncategorized

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Amidst a fresh indictment for involuntary manslaughter while filming on the set of “Rust,” the actor is starring in a listing video for a property he’s selling, now listed at a $10 million discount from its original price. Continue reading →

Meet the French baker behind California’s big commission suit

By Jim Dalrymple II | January 22, 2024 - 5:00 pm |January 22, 2024 Uncategorized

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Gael Fierro co-wrote a movie for Amazon Prime and ran a business selling cannelés before he decided to sue over the sale of his home in Los Angeles. Continue reading →

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