How different generational groups approach real estate

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With the sweeping changes in society, technology and economics over the past century, the differences in how each generation thinks, speaks, and makes decisions about luxury real estate opportunities have never been more pronounced. Continue reading →

Speedy home updates help agents sell fast as market slows

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All sellers want for Christmas is to get their homes off the market before the end of the year, but all buyers want is to stay put. Even though it is still a seller’s market overall, this end-of-year shift can make getting your listings off the market … Continue reading →

Why your online presence isn’t growing (and what to do about it)

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Social media and YouTube are marketing machines that can transform your current and future business in ways you can’t imagine, Jimmy Burgess writes. Now is the time to get focused and build your presence in a way that attracts more of your ideal client… Continue reading →

Your commission’s on trial. Here’s what to know: The Download

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The bombshell buyer commission trial is finally here. We’re making sure you’re all caught up before it begins this week. Continue reading →

Real adds 56 real estate ‘Legends’ in Northern California

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Real Brokerage has added 56 agents through the acquisition of Legends Real Estate in Sacramento led by John Pope, a 45-year veteran of the industry. Continue reading →

An agent got creative with a listing. He wasn’t ready for the backlash

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Nicholas Greer decided to have some fun with one of his listings. He made a lot of people angry. “I’m just an artist at heart,” he told Inman earlier this week. “I can’t turn that off.” Continue reading →