Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading

13K NYC rent-stabilized units have been vacant since 2021: Study

NYC’s Independent Budget Office’s latest study found 13,362 rent-stabilized units have been empty for at least two years. They said it’s “impossible” to know if landlords are justifiably keeping them unrented. Continue reading

Redfin’s return to office shows unique stress for US office market

Experts expect U.S. companies to adjust remote work policies in the coming 6-12 months as the office market suffers. “Our cultures are different around work-life balance,” said CBRE’s Julie Whelan. Continue reading

Rapattoni hack illustrates the need for this 13-step contingency plan

Real estate-related companies are frequent targets for cybercrime because of their decentralized structure and high-dollar-value services, writes broker Leslie Guiley. Here’s how to protect yourself and your business. Continue reading

Existing-home sales fall in July as low inventory, high rates take toll

Weighed down by low inventory and high mortgage rates, existing-home sales fell in July, to 4.07 million — or 16.6 percent lower than a year earlier, according to data from the National Association of Realtors. Continue reading

Here are the top 5 tips for landlords to retain their best renters

Happy tenants increase the chances they’ll renew their leases while keeping investment properties occupied and cash flowing. Here’s how to do it. Continue reading

With Presence Copilot, Luxury Presence flexes proptech muscle

Part web-design agency, all proptech, Luxury Presence has capitalized on a concept by Dawn McKenna that weaves in agents’ decisions with a sharp, Apple-inspired user experience. Continue reading

The Agency rides into Kentucky with Louisville franchise

As the luxury brokerage continues to expand its Midwestern presence, it has strategically moved into Kentucky with Managing Partner Jason Farabee leading the new office, according to the company. Continue reading

Xome partners with Plunk to deliver investment property data

Plunk’s repair and renovation analysis tools will serve investors who frequent Xome, which also markets nontraditional listings, such as auctions, foreclosures and other investor-minded assets. Continue reading

MLS hacked? Here’s your 15 minute, stay-in-the-know plan

Trainer and marketing expert Rachael Hite shares a few tips and tricks that you can add to your weekly routine to help you create a solid plan B for reference if the MLS happens to crash. Continue reading