Inman announces first class of Marketing All-Star award recipients

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Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading →

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

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Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading →

How to shoot your own listing videos and photos on the iPhone

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In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading →

Is it worth it? 10 common marketing metrics and how they measure up

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It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading →

Guaranteed Rate rolls out ‘Same Day Mortgage’ nationwide

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Properties must be eligible for an appraisal waiver, and like Better’s “One Day Mortgage,” some fine print can stand in the way of getting a loan approved in 24 hours. Continue reading →

Black Knight ready to sell Empower to address antitrust concerns

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A Deal with Constellation Software Inc. hinges on ICE closing the deal to acquire Black Knight, now valued at $11.7 billion. ICE says it’s prepared to fight FTC in court. Continue reading →

Forget Flow: These ‘Rental Rewards’ disruptors already flooded the zone

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Former WeWork CEO Adam Neumann is getting into rentals and property management with his latest effort, Flow. But these renter-reward companies are already flooding the rental sector. Continue reading →

Home price growth slows for 9th consecutive month in January

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Annual home price growth dropped to 5.5 percent in the first month of 2023, but fell just 0.2 percent month over month, according to data released Tuesday as part of the CoreLogic Home Price Index. Continue reading →