Adapting to changing consumer behavior and shifting seller demands

In the above session from Connect Now, Kendall Bonner of RE/MAX Capital Realty and Kala Laos of Zoodealio discuss recent research showing the top 3 things sellers want from their agent. Continue reading

Inman Review: Plunk helps homeowners evaluate renovation projects

A new app called Plunk, with a reputable pedigree of industry knowledge behind it, has launched to help homeowners better evaluate the return on home improvement. Continue reading

Listing feedback doesn’t matter. Stop worrying about it

It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here’s why. Continue reading

Halo’s rent-to-own model gets $450M boost

Halo, a company that provides renters a pathway to ownership, announced in a press release it has raised $450 million to broaden its national reach. Continue reading

6 steps for turning ‘orphan’ clients into your lifetime fans

This strategy for reaching out to your brokerage’s past clients is perfect for newbies and agents who are looking to jump-start stalled productivity. There’s never been a better time to take advantage of every opportunity to drive listing and sales lea… Continue reading

Confused? Here’s how landing pages and single-listing websites differ

Landing pages and single-property websites are unique online presences, and understanding the differences can help real estate agents become better at marketing. Continue reading

Pacaso fills a niche for buyers, creates inventory in hot markets

Pacaso is a real estate service that strives to make second homeownership more attainable by lowering the barriers to entry within the luxury market while providing a fully managed ownership experience. Continue reading