Tag Archives: agent

7 strategies to master cross-platform marketing

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Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading →

What to do if a client says, ‘I’m not selling my home for THAT price’

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If your client is frustrated by a lowball appraisal, even when they’ve done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes. Continue reading →

These up-to-the-minute marketing strategies are getting results now

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Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading →

Appeals court rules Chicago transfer tax hike can move ahead

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Voters are set to decide on March 19 whether they want to quadruple the tax buyers pay on real estate purchases above $1.5 million. Realtors say it amounts to a secret tax and rent hike. Continue reading →

How to leverage SEO, drive organic traffic and outrank the competition

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Think your website can’t compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results. Continue reading →

Location, location, location? Price eclipses previous buyer priority

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Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is ev… Continue reading →

Howard Hanna dismissed from mother of all commission suits

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Howard Hanna had been one of several defendants in a case known as Batton 2, which was brought by homebuyers and has a much larger scope than some better-known cases. Continue reading →

5 master-your-market steps to effective real estate branding

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If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading →

Want to quit listing appointments? Try this pre-screening strategy

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Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here’s how she susses out which clients truly want to work with her. Continue reading →