Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading

Steve Martin’s Beverly Hills villa sells after just 3 weeks on market

The house next door to the comedian’s primary residence sold for $71,000 more than the asking price. Continue reading

Denver agents take down promotional video called an ‘ad for gentrification’

Kentwood Real Estate’s Team Denver Homes has deleted a promotional video in which its agents rap about luxury homes they’ve sold in a parody of the “Fresh Prince of Bel Air” theme song — amid strong criticism about it being pro-gentrification. Continue reading

First time at Connect? Here’s how to navigate Startup Alley like a pro

Startup Alley at Inman Connect Las Vegas can be a daunting experience when looking for an upcoming technology partner. Here’s a guide to navigating it like a pro. Continue reading

Police handcuffed and searched a black Realtor and his client. Now the agent is suing Cincinnati

‘My hope is that no professional is treated the way I was that day,’ Movement Realty agent Jerry Isham told Inman. Continue reading

How to talk to clients about iBuyers

Everyone’s abuzz about iBuyers and their threat to the real estate industry. But the reality behind the hype is more complex, as a couple of recent news stories show. Here are three quick ideas on how to use these stories to highlight your own value as… Continue reading

‘Honey, stop the car!’ 12 listing description cliches we’re over

In addition to the silly and useless “Honey, stop the car!” here are a few other old, tired and confusing terms that agents really need to retire.  Continue reading