What do you wish your broker had told you?

We asked this question, and, boy, did industry pros respond! Everyone has secrets, tips and wisdom that they wish had been communicated to them from Day 1. Here are just a few of the responses we gathered from the real estate community at large.  Continue reading

Rent that epic ‘Big Little Lies’ home for a mere $5K a night

If you love HBO’s ‘Big Little Lies,’ now you have a chance to live like Reese Witherspoon’s character — one of the homes that regularly appears on the series is now available for rent. Continue reading

How to build brand awareness as a newbie agent

Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading

5 tips for staying relevant regardless of market, brokerage or location

Rob Latufo isn’t sure going forward what commission structures will be like, what corporate entity he will be working for or how many transactions a year he will be able to derive from the mass of leads out there, but he’s sure of one thing: Agents nee… Continue reading

Going all in with Zillow leads? 3 tips for winning big

What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads. Continue reading

What underground poker taught Molly Bloom about real estate

Molly Bloom, a speaker and entrepreneur, chatted with Inman about her thoughts on “Molly’s Game” and her experience with real estate, and she gave a preview of her comments for the upcoming Inman Connect Las Vegas event — where she’ll be speaking durin… Continue reading

3 tips for mastering the marketing hustle

Have you heard of the entrepreneur John Henry? Considering that he’s 26 years old, his two multifamily properties, private equity fund worth $25 million and docuseries on Viceland are quite impressive. Here are his top three marketing tips. Continue reading

10 ways to show your clients a fun time (and stay top-of-mind)

Staying in touch with clients in ways that don’t feel like sales calls to them is a challenge every good agent faces. Here are a few client appreciation ideas to get you through the year. Continue reading

Going through a dry spell? Here are 7 tips for making it rain

Most know that being a real estate agent isn’t as seen on TV. There’s an infinite potential for reward, but parallel potential for risk. And just about everyone hits a slump at some point. So how do you get back on track once you’ve hit a drought? Star… Continue reading