Fresh design ideas for staging a home in spring

Interior Marketing Group Founder and CEO Cheryl Eisen and Co-Staging Director Christina Slater offer some simple-to-implement tips for staging contemporary, yet warm environments. Continue reading

Why it’s actually the seller who pays our commission

For years, our industry has fervently debated who really pays the commission — the buyer or the seller. This debate turned up at the final session of Inman Disconnect, where one attendee argued that it’s the buyers who actually pay the commission becau… Continue reading

Would you like to work at a brokerage where you own a piece of the pie?

Counselor Realty isn’t a true cooperative, but it operates a lot like one. Almost 100 of the company’s agents are shareholder-partners, and they love it. Here, Andy Barns and Nick Dreher, the company’s CEO and director of growth, respectively, share mo… Continue reading

Maroon 5’s Adam Levine wants to sell Beverly Hills mansion

Maroon 5 lead singer Adam Levine has just put his extravagant Beverly Hills estate on the market for a whopping $47.5 million. Continue reading

3 rules every agent should follow

To thrive in the real estate industry, you will need to succeed in your ability to interact with people and build strong bonds — that means always being honest, owning up to your mistakes and always doing your best for your clients (and yourself). Put … Continue reading

Stop buying leads! Go with this proven prospecting method instead

Sick of spending thousands monthly on low-converting leads, veteran agent James Festini decided to cut them out of his business entirely. Here’s how he generates up to 25 qualified leads per week for free. Continue reading

Prospector, networker, converter, marketer: What’s your strength?

Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading

Lesson Learned: Get out of your comfort zone, and lather, rinse, repeat

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, it’s Northern Virginia broker Karen Wenner Cooper. Continue reading

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out … Continue reading