How to make your buyers a hit with sellers

These days, sellers can find just about anything they want about buyers online, depending on how deep into that rabbit hole they want to go. It’s our job as agents to prepare our buyer clients for that situation. Here are tips that’ll help your buyers … Continue reading

How to earn every buyer’s loyalty in 3 steps

Buyers can be tricky, and getting them to make a commitment to you can be even trickier. We all know the key to a lasting real estate career is buyer loyalty, but are you effectively achieving this? Here are three things you should be doing to earn the… Continue reading

The Real Word: What happens to agents using Contactually?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll take a look at the Compass acquisition of popular real estate customer relationship management platform Contactually. Continue reading

WATCH: The analytics that are changing consumer decisions

Hear from the latest platforms that are embracing deep data pools and demographic trends, including Localize.city’s Steven Kalifowitz, Cherre’s L.D. Salmanson, HouseCanary’s Josh Seiff and Triplemint’s David Walker. Continue reading

100% commission brokerage Fathom Realty will file for IPO

Fathom Realty, the cloud-based, flat-fee commission brokerage announced plans on Tuesday that it intends to file a draft registration statement with the Securities and Exchange Commission (SEC) to take the company public.  The company expects the docum… Continue reading

WATCH: Why is the relationship between brokers and the MLS so fragile?

Where’s the disconnect, and what does it take to bridge that gap? Listen in as moderator Denee Evans, CMLS, and Sam DeBord, Coldwell Banker Danforth, explain the disconnect between brokers and the MLS. Continue reading

Keller Williams slashes nearly 11,000 agents in ‘ghost’ purge

Keller Williams company-wide purge of, “ghost agents” immediately dropped the franchisor’s agent count by nearly 11,000, according to company earnings. Continue reading

5 unique marketing features that luxury brands nail

Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands. Continue reading

Why you shouldn’t fear losing the real estate deal

Most agents will agree that losing a deal they’ve worked hard to put together is never fun. Sometimes though, it can almost feel like a higher power is at work and a failed deal can truly save the day. Here are three examples of how it can all work out… Continue reading