Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading
In this video, Jordan Scheltgen describes five ways to effectively market a real estate listing, taken straight from the playbooks of top producing agents. Continue reading
Voice recognition technology will be the most powerful computing step change we’ve experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents? Continue reading
The Category 4 storm prompted a mandatory evacuation order for Hatteras Island, where Scholten lives, beginning at noon on Monday and the order will extend to the rest of Dare County at 7 a.m. Tuesday, but whether Scholten leaves will depend on the hur… Continue reading
Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not … Continue reading
Zillow Offers is launching Monday in Atlanta. It’s the third market for the neophyte direct-to-consumer home buying and selling program, which launched in Phoenix back in April of this year. Continue reading
Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading
The most visited websites on the planet — Google, YouTube, Facebook and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60 percent of their time on mobile devices. Continue reading
Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take… Continue reading
If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web. Continue reading