Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin… Continue reading

Better Homes and Gardens perks extended to BHGRE clients

For a $10 yearly fee, Better Homes and Gardens Real Estate agents can provide clients with access to Better Homes and Gardens magazine’s Insider program. Continue reading

Top companies bet on Inman Connect Las Vegas

While Inman Connect attendees are booking their flights, getting hair cuts, ordering business cards, and reviewing the agenda, franchises, service and solution providers for the industry are also preparing. Because Inman Las Vegas isn’t just bigger, be… Continue reading

5 local ways to compete with big tech

No matter what digital tools you use, you’re probably not keeping up with the big-boy-backed tech. But there are some things that we “smaller guys” on the ground can do that these major players can’t. It’s time to focus on community building. Here’s ho… Continue reading

Better Homes and Gardens Real Estate expands to Oklahoma

Metro First Realty of Edmund, Oklahoma – a one-time member of the Metro First Realty franchise network – is affiliating with Better Homes and Gardens Real Estate (BHGRE) and will rebrand as Better Homes and Gardens Real Estate Paramount. The franchise … Continue reading

WATCH: The tech that powers agent success

Many brokerages are touting their proprietary tech offerings as a competitive advantage, but what technologies are the real must-haves? Strip away the hyperbole and drill down to the nitty gritty. Continue reading

Realogy reports a Q4 net loss as company misses guidance

Realogy Holdings Corporation reported $1.4 billion in revenue in the fourth quarter of 2018, a year-over-year decrease of $90 million. Continue reading

BHGRE teams with Homespotter to offer free social media tool

Better Homes and Gardens Real Estate is partnering with digital real estate marketing company Homespotter to launch a free branded social media marketing tool for BHGRE agents. Continue reading

Realogy’s big bet for 2019

Realogy CEO Ryan Schneider spoke with Inman in a wide-ranging conversation in which he reflected on his first year at the real estate holding company and why he’s heavily investing in agents. Continue reading

Better Homes and Gardens Real Estate revamps agent marketing tool for mobile era

Better Homes & Gardens Real Estate is overhauling its predictive marketing tool to give agents and brokers a deeper mobile experience. Continue reading