As sales slow down in the winter, it’s going to take more effort to attract the perfect buyer to your listing. Beyond snazzy marketing and perfect pricing, chic holiday-appropriate staging can seal the deal by helping buyers imagine their first holiday… Continue reading
With some patience and strategic marketing, the perfect buyers could come down your clients’ chimneys just in time for Christmas. Here are some pros and cons to discuss with your sellers before taking listings off the market. Continue reading
We reached out to agents and brokers to find out what they’re doing to give back to their communities this year. Here’s what they shared. Continue reading
It’s never too late to pull off a thoughtful and meaningful last-minute promotional push for Thanksgiving. Choose one of these quick and easy marketing hacks to get in front of your most valued leads, clients and referral sources over the next week. Continue reading
(This article originally appeared in 2017.) In the midst of frenetic advertising, pressure to shop for gifts and the ubiquitous seasonal music, the holidays can be an especially hard time if you’re depressed or missing a lost loved one. The contrast be… Continue reading
Fond memories are helping the author get through the first Christmas without her mom
The post Missing Mom at Christmas appeared first on Next Avenue.
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(This article originally appeared in 2016.) I grew up in a Jewish household where Christmas dawned each year with only one thought in mind: “Woo-hoo, the ski slopes will be empty today!” As my mother made clear, the trees, the ornaments, the music — th… Continue reading
(This story was originally published on Next Avenue in 2015) The presents are piled under the tree. The stockings hang from the mantle. The Yule log blazes on the TV. The big plastic Santa that my son and I rescued from a dumpster behind the local beau… Continue reading
Lori Dake, a real estate broker with Kale Realty in Chicago, is sending 1,000 hand-drawn, stamped and addressed holiday cards this season, as she has every year since high school. Continue reading
What do you do to make the holidays special? Whether it’s old or new traditions, if you’re American or have roots from somewhere else, the holidays are a magical time. Continue reading