Tag Archives: Columns

DelPrete: Why real estate tech platforms can’t quit the agent

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The last mile of lead generation, where an agent connects with a client, is what tech can’t recreate on its own, Mike DelPrete argues. Continue reading →

5 massive NYT takeaways NAR can’t escape

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Debra Kamin’s New York Times exposé details a culture of harassment, intimidation and denial at the National Association of Realtors. Christy Murdock digs into five key takeaways. Continue reading →

Stop chasing! 5 ways to attract the agents you need now

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Whether you’re a team leader or broker, the way you connect with others in your area matters. DOORA broker Troy Palmquist offers five steps to attracting your market’s best agents Continue reading →

Keller Williams’ profit sharing move shouldn’t come as a surprise

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People are pointing fingers and raising hell over KW’s recent profit share announcement, writes broker Troy Palmquist. But why is everyone so surprised? Continue reading →

Will profit share cuts drive agents back to Keller Williams’ arms?

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This week in The Download: Keller Williams President Marc King warned that agents who’ve left the company will see their profit-sharing slashed unless they boomerang within six months. Continue reading →

What’s next if NAR loses those bombshell lawsuits?

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The most explosive damage to the National Association of Realtors and the overall industry will result if the defendants lose one or both so-called bombshell lawsuits. Author and trainer Nancy Ross breaks down the possible repercussions. Continue reading →

Get up to speed on programs that help seniors stay in their homes

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Not every senior adult is ready to put their house up for sale, writes broker Teresa Boardman. Rather than trying to turn them into listings, it’s time for real estate professionals to reach out to senior homeowners with a helping hand. Continue reading →

What you don’t know about insurance can hurt your clients

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Insurance as a hot-button issue is likely not going away anytime soon. Unfortunately, as long as Mother Nature is in control, agents, buyers and sellers need to be more proactive than ever, broker Cara Ameer writes. Continue reading →

Here’s how to avoid a smoke-and-mirrors tech trap

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When selected and used correctly, the right technology can be rocket fuel for your business, Mosaik CEO Sheila Reddy writes. However, implementation and adoption make all the difference. Continue reading →