Tech will never replace agents. Here’s why

Real estate agents do things that only a human mind and touch, understanding, and empathy can achieve. Through his personal experiences, Jay Thompson explains how invaluable agents are and why they’ll never be replaced. Continue reading

16 luxury buying and selling trends you can’t ignore

The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for. Continue reading

5 habits of agents who effectively prospect the affluent (Part 1)

In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive ‘hope marketing’ to proac… Continue reading

Blimp drives deal communication, compensates for data: Tech review

Imagine if Facebook compensated users for every like, image post or ad campaign they started. That’s the idea behind Blimp’s approach to bettering the industry. Continue reading

7 mistakes top producers don’t let derail their success

Success leaves clues, Jimmy Burgess will be the first tell you. He’s studied top-producing agents to understand their essence and replicate that success. Here, he lists the seven things top producers do not do because they would stunt growth. Continue reading

End the year strong: 5 tips for getting every team member to peak performance

How can you ensure every member of your team is operating at peak performance? Keller Williams expansion team leader Adam Hergenrother shares five simple practices for a solid year-end. Continue reading

Breaking into high-end real estate? 3 tips for aspiring luxury agents

For some, breaking into luxury real estate can take years, and for others, it’s a matter of connections and high-powered introductions, say David Parnes and James Harris of “Million Dollar Listing LA” fame. Regardless of your path, you’ll have to maste… Continue reading

Why listing feedback is a terrible idea

Listing feedback doesn’t matter, it’s a bad idea, and you should stop giving it, says Jay Thompson. Here’s why he believes it’s a bad move for your clients, the buyer’s agent and your career. Continue reading

Want to excel at luxury? 8 client types every agent should be prepared for

When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want. Continue reading