The 12-point open house checklist every real estate agent needs

From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results. Continue reading

The power of perseverance: Rebuilding strength amid crisis

Harness the power of perseverance to move forward and support our communities as they rebuild from recent natural disasters, coach Darryl Davis writes. Continue reading

The No. 1 challenge new agents face (and how to overcome it)

Every challenge is an opportunity in disguise, Darryl Davis writes, pushing you to grow, adapt and, ultimately, succeed in real estate. Continue reading

Listing lessons: Managing unrealistic seller expectations

Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy. Continue reading

Collusion in plain sight: The danger lurking in state association forms

In an analysis of more than 20 forms from various states, coach Darryl Davis identified a disturbing pattern: identical clauses between competing entities that suggest a dangerous level of collusion. Continue reading

Without these 2 policy changes, more antitrust suits are inevitable

The legal scrutiny over antitrust practices has heightened, with a particular focus on policies that may stifle competition and hinder consumer choice, coach Darryl Davis writes. Continue reading

Monster mash your marketing with a Halloween-themed open house

In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis. Continue reading

In wake of commission suits, agents need a new title

Reinforcing the fiduciary-level nature of our work as real estate agents has never been more important, Darryl Davis writes. We can start by ditching the outdated title of “Salesperson,” which does not adequately express our professional purpose. Continue reading

My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too “salesy” for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today. Continue reading