Tag Archives: Gen X

How to successfully sell real estate to any generation

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Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading →

Compass launches new division for older real estate consumers

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The launch comes as the Baby Boomers race into their elder years, creating what some observers have referred to as a “silver tsunami.” Continue reading →

Younger homebuyers say they’d sacrifice safety for affordability

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Despite safety ranking high on the list of homebuyer concerns, many house hunters say they’re willing to consider purchasing in a high-risk area in exchange for affordable housing, according to a new report. Continue reading →

35% of Americans hope the housing market will crash in 2024

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Financial site LendingTree’s latest consumer survey revealed 35 percent of Americans hope the market will crash in the next 12 months. Why? They believe an economic downturn will lower mortgage rates and home prices. Continue reading →

Age of Aquarius is here as astrology boom hits the real estate industry

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As younger homebuyers revive an age-old fascination with astrology in the aftermath of the pandemic, agents, designers and astrologers told Inman the stars are aligned for a resurgence. Continue reading →

Boomers strike back: Older buyers unseat millennials as top cohort

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Baby boomers have long enjoyed advantages over millennials in the home market. Now, they’re outnumbering them as well. Continue reading →

Gen Z, Millennials, have taken over the vacation rental market

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These groups make up the majority of vacation rental homebuyers at a composition of 51 percent, according to vacation rental management platform Vacasa’s latest report. Continue reading →

Gen Z flunks homeownership test — but other age groups not far behind

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Fewer members of Generation Z said they were “handy” than older groups did in a recent poll, with Generation X tallying the highest scores in a survey of 1,049 people conducted by CraftJack. Continue reading →

Millennials glow up: Tech savvy age group nears 50% share of US buyers

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In 2021, millennials made up the largest share of buyers at 43 percent, up from 37 percent in 2020, according to the National Association of Realtors’ Home Buyers and Sellers Generational Trends Report. Continue reading →

Referal networks key to serving affluent clients in faraway markets

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Affluent millennials and Gen Xers looking to buy second and third homes in distant markets are an opportunity for global luxury brokerages. Continue reading →