Want higher attach rates? Make your agents employees

Paul Hurst, the vice president of venture investments at First American, advises that companies are more likely to get consumers to use affiliated services if they use W2 agents. Continue reading

5 apps that will help agents avoid becoming obsolete

Drew Uher, CEO of agent matching company HomeLight, suggest five must-have “apps” agents should offer consumers in their “app store.” Continue reading

Introducing Cash Close by HomeLight: The product every home seller needs

While the past decade in real estate has seen technology innovation around the initial steps in the real estate journey, — such as finding an agent you can trust or having access to thousands of property listings at your fingertips — the mechanics of t… Continue reading

HomeLight launches Elite Agent program for top producers

Elite Agent status will be awarded to the top 1 percent of the real estate professionals on HomeLight’s platform. Continue reading

HomeLight to help buyers make all-cash offers, trade in homes

The new Cash Close product is meant to make consumers more nimble and competitive and is the latest turn in HomeLight’s evolution as a transaction streamlining company. Continue reading

Do open houses still work?

On the 100th anniversary of the open house, a growing number of agents are debating their relevance. Others are simply walking away from the time-honored practice. Continue reading

HomeLight nabs $109M in new funding round

Real estate referral and transaction management startup HomeLight announced Tuesday it’s raised $109 million in new financing. The company plans to use the money to build out its closing services and home loans business. Continue reading

HomeLight’s new app will let agents present iBuyer offers

HomeLight is launching a new tool called Simple Sale, available first as a website and later as a mobile app for agents, that acts as a kind or clearing house for various iBuyers. Continue reading