Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading
Knowing the cultural buying codes for various countries is an absolute must for every agent who serves the ultra-luxury market. Here are the buying codes for five different cultures. Continue reading
For some real estate agents, finding luxury listings seems like a mythical quest that is only granted to the rich and famous, but it’s not. Find out what works, even for those who aren’t tech-savvy, here. Continue reading
It’s often thought that luxury real estate runs totally independent of the overall market, and while this is true in some respects, there are definitely correlations between high-end housing and the rest of the market. Continue reading
In luxury real estate, the properties are bigger, the budgets are larger, the marketing is more extravagant, and the clients expect and accept nothing less than top-notch service. Continue reading