It’s essential to understand a client’s tastes, historical context and regional influences, writes broker Michelle Coffing. Doing so ensures buyers are successfully matched with the right home in a style that suits their aesthetic preferences and lifes… Continue reading
Find out why CEO Ryan Schneider sees the decision to settle as offering a “competitive advantage” for his company’s agents and brokers. Continue reading
As many organizations pull back on their support for diversity, equity and inclusion initiatives, Julia Lashay Israel writes that multicultural trade organizations are stepping in to promote professional development and homeownership for marginalized g… Continue reading
Cultivating efforts that improve Black homeownership rates, broker-owner Jemila Winsey writes, requires Black real estate professionals to take on leadership positions. Continue reading
When you’re watching your pennies, those repeating subscriptions and memberships can add up. Which ones are worth paying for? Continue reading
As the real estate landscape changes, thanks to recent commission-related lawsuits, pressure is being levied on buyer agents to demonstrate their value to potential clients. Continue reading
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup. Continue reading
ERA’s Alex Vidal offers words of wisdom and advice for real estate agents launching their careers in the uncertain 2024 market. Continue reading
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. It’s about painting a picture where work-life balance, leisure and personal growth coexist. Continue reading
It’s incredibly frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes. Real estate professionals work every day to debunk myths around Black homeownership. Continue reading