The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading

WATCH: What commercial deals teach us about buyer commissions

U.S. commercial real estate commissions could show the way forward for residential buyer commissions. Joe Rath from Redfin, Russ Cofano of Collabra Technology, Ed Zorn from CRMLS and moderator James Dwiggins discuss how at Inman Connect New York. Continue reading

Is it real, or is it Bella Staging? Tech Review

The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should. Continue reading

7 new real estate books that should be on your reading list

Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level. Continue reading

7 spring pop-bys that’ll perk up your client relationships

Want to make real estate more fun for you and your clients? Check out Darryl Davis’ ideas for spring-themed gifts. Continue reading

Collaboration isn’t a buzzword. It’s a strategic imperative

Is the path to prosperity in real estate paved by fierce competition, or does the real power lie in collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes. Continue reading

11 things I wish they taught agents in real estate school

Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter. Continue reading

Forget what you think you know about holiday listings

To achieve extraordinary results, The Agency’s Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan. Continue reading

Agents have real concerns — but commission rates aren’t at the top

Despite ongoing commission lawsuits, agents are more concerned about the health of the real estate pie than the size of their own slice, results of the latest Inman Intel Index survey show. Continue reading