9 ways agents should be using AI to drive real estate sales

Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes. Continue reading

Dear Marketing Mastermind: How can I raise my game?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: What are some of the game-changing things you can do to make your marketing and reputa… Continue reading

What ‘The Golden Girls’ can teach you about property descriptions

If you struggle with writing property descriptions, take a tip from the girls and from some of the standout features of Blanche’s home at 6151 Richmond Street, Miami. Whether you’re listing a tiny condo or a luxury estate, some elements are always wort… Continue reading

4 MLS mistakes that can kill your listing’s appeal

To make your listings pop on the MLS, you’ll want to avoid the common mistakes that are instant turnoffs and send perusers on to the next listing. Here are four seemingly small, but truly impactful, MLS mistakes you should avoid at all costs. Continue reading