Create a brand that brings in your dream clients

Building a brand can seem overwhelming if you don’t know where to start. From figuring out your niche to building a website, there are many things to consider when it comes to real estate branding. Continue reading

Home price gains extend into January — but virus looms large

Home prices rose 3.9 percent in January, but the data does not take into account the impact of the coronavirus pandemic, which didn’t take hold in the U.S. until late February. Continue reading

Mortgage companies compete for Super Bowl spotlight

Major mortgage lenders and real estate companies joined the Super Bowl advertising fray, where commercial spots cost $5.2 million for 30 seconds. Continue reading

JLL, Century 21 among top real estate firms on Forbes diversity list

A handful of well-known real estate firms have landed on Forbes’ 2020 list of best employers for diversity, with JLL and Century 21 taking the top spots among companies in the property business. Continue reading

Stay relevant with these 5 real estate tech trends

Over the last decade, technology has changed the face of the real estate industry, leading some industry professionals to fear what future advancement will mean for their careers. There’s no need to fret. It’s just a matter of keeping up with the times… Continue reading