Tag Archives: real

Real acquires lending arm of LemonBrew Technologies

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Agents working under the banner of The Real Brokerage can now extend mortgage services to their clients as a result of the company’s acquisition of LemonBrew Lending. Continue reading →

Real Brokerage has big ambitions as it ramps up agents in Q3 and beyond

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The Real Brokerage reported a third quarter net loss of $1.06 million on $39.8 million in revenue as its agents facilitated $1.44 billion in real estate transactions, up 879 percent from a year ago. Continue reading →

Virtual brokerage Real sees significant revenue growth in Q2

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The company also saw its agent count grow to 2,451, up 126 percent year over year, according to earnings figures released Tuesday. Continue reading →

Industry vet Russ Cofano signs on as real estate marketing startup CEO

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Industry veteran Russ Cofano, who has previously served in top spots at both eXp World Holdings and Real, has joined real estate marketing firm Collabra Technology as its chief executive officer. Continue reading →

Virtual brokerage Real plans to add thousands of agents, CEO says

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Tamir Poleg also believes the currently wild housing market may calm down in the near future, but he doesn’t think there’s a bubble forming. Continue reading →

The New Normal: What if agent pay was more than just commissions?

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Commissions are still king, but more and more agents are looking for alternative revenue streams in the form of stocks and profit sharing. Dive into Part 3 of Inman’s New Normal series. Continue reading →

The New Normal: What if the brokerage of the future isn’t a brokerage at all?

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How are brokerages evolving given that teams are less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized? Dive into Part 1 of Inman’s New Normal series. Continue reading →

Coronavirus drives adoption of video tours

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Amid quarantines and calls for social distancing, agents are turning to video chats and virtual tours to show off properties. Continue reading →