The portal wars: Can any challenger seize the throne from Zillow?

Zillow has the most traffic, according to an analysis by Intel, but at least one rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run. Continue reading

Meet the boomerang agents returning to their old brokerages

As the battle for agent count stalls amid a slow market, firms such as Compass are seeing former agents, lured away by promises of better tech and more opportunities, come back into the fold. Continue reading

As iBuyers struggle, agents rethink relationships with cash-offer kings

IBuyers like Opendoor and Offerpad once appeared poised to be an essential player in the nation’s biggest housing markets. Now, real estate agents say their role has diminished dramatically. Continue reading

Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

Compass went public 2 years ago. Can it recover from its stock slump?

Compass went public in April 2021, and ever since then the New York-based brokerage has weathered a market downturn and seen investors’ appetite for shares fall significantly. Continue reading

What happens when the battle for agent count runs out of steam?

Newer upstarts and legacy companies have spent recent years competing intensely for top agents. But recent data suggests the years of fast growth may be ending Continue reading

Compass faces first downturn amid pressure to cut costs

The brokerage has dominated the conversation for years in real estate but is now faced with the task of becoming profitable amid its first major market downturn. Continue reading

Keller Williams’ goal for 2023? ‘Someone has to sell a damn house’

Keller Williams President Marc King told Inman he was confident in the brokerage’s path to success in 2023 despite a few bumps on the road to becoming the “Disneyland” of real estate. Continue reading

Redfin faces a steep battle as it claws its way toward profitability

Analysts said Redfin isn’t facing an existential moment but nonetheless experienced a uniquely rough period over the past year. These are the 5 biggest challenges Redfin will face in 2023. Continue reading

Opendoor faces ‘existential’ crisis as iBuying fights for survival

The company recently reported a nearly billion-dollar loss and has now dramatically rearranged its executive lineup as the cash-buying sector contends with a slowing market. Continue reading