WATCH: Real estate will always be a people business

Using the right technology can certainly help agents stay relevant with today’s digitally driven buyers, but that’s not the only way Realtors can differentiate themselves — it’s about providing value in other ways. Continue reading

How to make sure your agents get the most for your lead gen buck

Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York. Continue reading

‘HGTV generation’ still wants agents

Consumers are more empowered then ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade. Continue reading

Realogy makes major structural changes amid market stumble

The company is consolidating its Coldwell Banker operations, launching an expansion brands portfolio and carving out a new product and innovation footprint. Continue reading

Better Homes and Gardens Real Estate franchise, top indie merge to form Houston behemoth

Better Homes and Gardens Real Estate Gary Greene and Heritage Texas Properties will be among top 50 brokerages in the country. Continue reading

WATCH: Rethinking your brokerage to maximize productivity

Onstage at Inman Connect Las Vegas, Better Homes and Gardens Real Estate Metro Brokers’ Craig McClelland and Hunter Rowe Real Estate owner Mike Regan discussed their efforts to build brokerages that “departmentalized” to free up staff members’ time and… Continue reading

WATCH: 5 trends broker-owners can’t ignore

How can you position your brokerage in the face of “disruption”? Onstage at Inman Connect Las Vegas, Better Homes and Gardens Real Estate President Sherry Chris illuminates all the areas brokerages should pay attention to in a constantly changing indus… Continue reading

Did Realogy just create a new industry standard for closing gifts?

The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this mornin… Continue reading

Raising the real estate bar, the Zillow and Compass way

A few years ago, a real estate veteran allegedly wore a hat with the number “40” emblazoned on the crown, which was his purported ranking on the Stefan Swanepoel 200 Power List. Continue reading

Better Homes and Gardens Real Estate expands to Oklahoma

Metro First Realty of Edmund, Oklahoma – a one-time member of the Metro First Realty franchise network – is affiliating with Better Homes and Gardens Real Estate (BHGRE) and will rebrand as Better Homes and Gardens Real Estate Paramount. The franchise … Continue reading