Trending: Ownership shifts, joyful strategy and smarter reach

From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading

Trending: Mixed signals, faster Reels and evolving replies

From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading

Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain … Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

Trending: Instagram’s guide, Meta’s AI and TikTok’s next move

Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents. Continue reading

Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky

From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement. Continue reading

Trending: Duo’s demise, dislikes and the cost of comparison

Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading

Trending: Super Bowl ad wins, fails and media literacy lessons

From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading

Trending: Ditch calls, follow fair housing, explore LinkedIn video

Consumers prefer digital interactions over phone calls, fair housing laws remain critical despite policy shifts and LinkedIn’s video expansion is changing how professionals connect online. Jessi Healey breaks down what real estate agents need to know. Continue reading

Corcoran adds trending listings feature to website

The new feature, which the brokerage calls “like Netflix for real estate,” highlights for homebuyers trending properties based on unique views, interactions and leads, the firm has informed Inman. Continue reading