Stick to the script: How to persuade like a top producer

Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading

The Real Word: Why Evergrande’s $300B debt matters

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading

The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

5 ways agents can help financially challenged homeowners

High costs, high taxes and high inflation hit homeowners in all price ranges, but the situation is especially hard on those with fixed or limited sources of income. Here are a few ways you can help distressed homeowners stay in their homes. Continue reading

‘Pick one thing’: To grow your brand, agents say to take baby steps

Top real-estate agents gave their insight into building a personal brand at a Connect Now session on Tuesday. Continue reading

The Real Word: How flippers are combating low inventory

In this edition of The Real Word, Bryon Lazine and Nicole White discuss flipping in a low-inventory market, how nearly half of renters think they’ll never be able to afford a home, and real estate agents on TikTok. Continue reading

Real (Estate) Talk: How ‘Women in Real Estate’ are thriving on Clubhouse

Are you ready to harness the power of Clubhouse for your business? Here, Brittany Rose, entrepreneur, Realtor and community connector shares how she built a 54,200-follower Clubhouse community for women in real estate and how you can monetize your soci… Continue reading

12 steps for thriving through a market shift

As the market shifts, the question becomes: What are you going to do to make sure your business will continue to grow? Here, Jimmy Burgess will take you through his 12-step plan for thriving through a market transition.  
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How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading

Click, click, sign: How to avoid digital signature pitfalls

In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns and questions. For example, are your clients actually reading the documents before signing them? Are they secure? Here’s what you should know. Continue reading