7 things everyone should do before paying for leads online

Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading

WATCH: Zero-cost strategies for maximizing Facebook and Instagram

Connect flashback: Katie Lance explains how to enhance your social media and video efforts without spending a dime. Continue reading

The Real Word: How will Realogy’s Cartus deal impact agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Realogy is set to sell the relocation arm of Cartus for $400 million. Byron and Nicole talk through how they would feel about it if they w… Continue reading

The Real Word: How will Realogy’s Cartus deal impact agents?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Realogy is set to sell the relocation arm of Cartus for $400 million. Byron and Nicole talk through how they would feel about it if they w… Continue reading

Smart-home tech for agents: Best smart outlets

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they tested 12 smart plugs. Find out which brands come out on top. Continue reading

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading

WATCH: IBuying disrupted — the Battle of the Behemoths

Blast from the past: Analyst Mike DelPrete explains the seismic shifts shaking up the residential real estate market onstage at Inman Connect Las Vegas 2019. Continue reading

WATCH: Delivering 7-star service in a 3-star industry

Connect Flashback: How one agent sustains 100 percent referral business with 7-star service. Continue reading

Build a business platform to make an impact

Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading

The Real Word: A drive-by at an Opendoor listed home

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss a house party gone wrong. Over Halloween weekend, there was a party at a vacant home in Arizona listed by Opendoor where five… Continue reading